PROJECT

Wild Bear Outfitters. Boutique, photography studio, custom apparel & retail.

CLIENT

Self-initiated Brand. Customers are families, children, men and women, freedom and country lovers. Ages 5-50.

ROLE

Founder, brand designer, graphic designer, web designer, photographer, product designer, T-shirt artist, marketer, e-commerce manager.

DELIVERABLES

Brand identity, logo design, website design, e-commerce store, product graphics, apparel collection, photography portfolio, lifestyle photography, family and couple photos, marketing assests, brand strategy & custom printing system.

THE CHALLENGE

The outdoor apparel market is crowded with brands that either focus solely on fashion or soley on camping or hunting. I wanted to create a brand that represented something different. A family-freindly outdoor lifestyle brand centered around faith, freedom, adventure, and quality design.

The challenge was creating an identity that could seamlessly combine custom apparel, outdoor photography, and e-commerce while maintaining a consistent premium brand experience.

OBJECTIVES

Create a recognizable outdoor brand
Develop a modern e-commerce website
Design original apparel graphics
Build an online photography portfolio
Create a scalable product catalog
Establish consistent branding across every customer touchpoint

THE STRATEGY

Rather than treating apparel, photography, and custom printing as seperate businesses, I unified them under one lifestyle brand. A multimarketing system.

Every element-from the logo and website to the products, photography, and apparel graphics-was designed to reinforce the same visual identity.

The result is a cohesive experience where customers immediately understand what Wild Bear Outfitters represents.

BRAND IDENTITY

The foundation of Wild Bear Outfitters is built on strong values, authentic imagery, and a consistent visual identity.

COLOR PALLETTE

3f5e5d

ffffff

2f3b3c

777777

556967

443a2d

21221f

6d6355

000000

7c4735

0d1615

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TYPOGRAPHY

LULO CLEAN: Main headings

QUESTRIAL: Sub-headings

MONTSERATT: Paragraphs

ORIGINAL APPAREL COLLECTION

Instead of purchasing generic artwork, every shirt design was created from scratch to reflect the brand's values and audience.

WEBSITE EXPERIENCE

A seamless online experience that showcases our brand, products, and photography while making it easy for customers to shop, book sessions, and connect.

Responsive design for all devices
E-commerce with filtering & sorting
Photography session booking schedule
Clear product categories
Simple navigation & user flow
Lifestyle storytelling through imagery

AUTHENTIC PHOTOGRAPHY

Rather than relying on stock imagery, Wild Bear Outfitters showcases authentic outdoor lifestyle photography captured during real client sessions. These original photographs reinforce the brand's family-focused identity while demonstrating professional photography services available through the business.