Case Study

Patterson Homes

Partnership Guide

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Creating a luxury partnership presentation that combined research, stratgy, and editorial design.

PROJECT

Luxury Partnership Presentation.

CLIENT

Patterson Homes.

ROLE

Graphic Designer, Marketing Strategist, and Editorial Design.

TIMELINE

7 Hours

RESULT

Approved on the first presentation. No revisions required.

The Challenge

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Patterson Homes needed a presentation that demonstrated why partnering with Better Homes & Gardens Real Estate Momentum would create measurable long-term value-not simply through branding, but through strategic marketing, audience targeting and data-driven growth.

MY PROCESS:

01 - Research

02 - Strategy

03 - Planning

04 - Writing

05 - Editorial Design

06 - Presentation

Every Decision Started With Research

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Boss' Notes

Pinpoint Overview

Demographic Maps

Target Market Research

DESIGNING THE STORY

Here are a few of some of the main pages that I created in this booklet to give you an idea of how we got the partnership and the presenation plan I created in a story form. The goal was to help this flow smoothly like a story to make this partnership as clear as possible as to how BHG can help Patterson Homes grow their company even further. Each page is strategically planned and written as well as professionally designed to help them feel like, we can do what they are looking for.

01

Here the cover page uses photos from their company along with our branding style to show them how we can work together.

02

This next page helps them know that we did our research, we know who they are, what they value, what they want and how working with BHG will help them accomplish their goals in the further.

03

This shows the issues with the market, possible issues they may run into and how we can help them solve these problems.

04

This page shows the sucesses and experience of BHG and how our expertise can help grow their company even further. Real statistics, not fake promises.

05

This page explains how we get the results we get, what platforms we use to resaerch the market and how we reach people.

06

This page tell Patterson Homes, that if they partnership with us, these are all the tools and recources they could have to help them grow their busines even further.

07

This explains how some of those most popular tools are used to help them understand how this partnership can help them even further and what that would look like for them.

08

This page explains why working together would be the best option for their company and drives the partnership home.

Design System

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TYPOGRAPY

Playfair Display

Headings & Titles

Montserat

Headings & Titles

COLOR PALETTE

RESULTS

Although managing the research, writing, planning, and design independently was challenging, I delivered a polished, professional project within a tight deadline—with no revisions needed. We secured the partnership the very next day.

REFLECTION

"I learned that successful presentations aren't created by making pages beautiful-they're created by understanding business goals first and designing around the audience."